By Shaune Jordaan, MD, Saatchi & Saatchi Pro B2B is often associated with boring, unimaginative and old school creative work. Perhaps too many agencies have decided that direct mail and professional print were the only things they could do, and dozed off. Well it’s time to wake up. The new digital revolution is an alarm call redefining the way we communicate to B2B professional audiences, because in no other sector does digital’s ability…

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…