B2B is the creative incubator your agency is overlooking

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By Shaune Jordaan, MD, Saatchi & Saatchi Pro B2B is often associated with boring, unimaginative and old school creative work. Perhaps too many agencies have decided that direct mail and professional print were the only things they could do, and dozed off. Well it’s time to wake up. The new digital revolution is an alarm call redefining the way we communicate to B2B professional audiences, because in no other sector does digital’s ability…