The BASF factory in Ludwigshafen is the largest chemical manufacturing site in the world. Saatchi & Saatchi pro developed an interactive media platform for its visitor centre that visualizes the size and complexity of the site in 3D. On three 55 "multi-touch” screens, up to six visitors can get information about individual production sites with integrated films, text and visuals. A parallel mini-world, notable for its highly realistic graphics, features moving vehicles, birds and even clouds. Tour guides can activate an educational mode, which provides more detailed information and additional features.