The highlight of Deutsche Telekom's exhibition at CeBIT 2013 was the Microsoft Kinect sensor-controlled 360° immersive presentation feature. In keeping with this year’s CeBIT motto “Digitisation. Simply. Make it happen” Saatchi & Saatchi pro developed the concept further, enabling the presenters to interact with both the audience and the staging itself. This showed how Deutsche Telekom's complex cloud services help to create a lively dialogue between the company and its customers.