LaSalle is one of the world’s leading real estate investment managers. In the UK, they work with local authorities to develop student accommodation and shopping malls, managing over £5 billion of assets. Their approach to real estate investment is unusual. Unlike their deal-led competitors, LaSalle study the human dynamics of their developments. What people want from their built environment: owners, tenants, investors. It’s an approach Saatchi & Saatchi pro summed up in an organising idea as‘we build trust’. And then brought to life via online ads leading to a microsite containing these short films.