LaSalle: Building On Commercial Success

LaSalle is one of the world’s leading real estate investment managers. In the UK, they work with local authorities to develop student accommodation and shopping malls, managing over £5 billion of assets. Their approach to real estate investment is unusual. Unlike their deal-led competitors, LaSalle study the human dynamics of their developments. What people want from their built environment: owners, tenants, investors. It’s an approach Saatchi & Saatchi pro summed up in an organising idea aswe build trustAnd then brought to life via online ads leading to a microsite containing these short films.