Our campaign for The May Fair Hotel surrounding London Fashion Week had two aims; to create an online buzz and to drive footfall to The May Fair itself. We focused on an association with Anya Hindmarch, offering a number of themed competitions and events including her signature afternoon tea. All activity was united under the hashtag #HotelofFashion. The campaign captured 7.5 million impressions, across all social media platforms, attracted 738 key influencers and in one week we put The May Fair Hotel firmly on the list of London fashion’s A-list. Watch the video here to see what we did.