PIMCO is the world’s premier fixed income investment manager. We needed to increase awareness of PIMCO across EMEA to build brand awareness and favourability.
We produce over 3000 pieces of creative work, targeting Institutional Investors, Financial Advisors and High Net Worth individuals, in a range of channels, from digital display through to press, online expert content and event activations.
All our creative is tailored to specific audiences, so PIMCO’s messages are differentiated for Independent Financial Advisors, institutional investors, fund managers and retail investors.
And localisation matters too. All our communications need to work in multiple legislative and linguistic regions across EMEA. That means we go beyond simple translation: we transcreate everything.
Within 6 months of launch, PIMCO achieved its goal of being within the Top 10 in EMEA on the Fund Buyer Focus Survey.