Voltarol: Communicating 'The Joy of Movement'

Voltarol is a tried and tested pain relief gel for counteracting everyday joint pain - creating pain-free movement. We've brought 'The Joy of Movement' to life in a multitude of ways, including a robust out of home campaign, a partnership with the Huffington Post for our #BackOnTrack videos, television idents on UTV's 'Countrywise' and a comical radio ad for the Irish launch of Voltarol 2% pain reliever gel. Please head to the Saatchi & Saatchi Pro Vimeo page for the radio ad, videos and idents.