Chris is a senior agency leader with 15 years’ experience building marketing solutions that make a measurable difference. He has a truly integrated set of skills and believes in starting with understanding the business challenge and audience motivation to develop award winning campaigns. Previous client experience includes Ford, Pfizer, Astra-Zeneca, Rolls-Royce, RBS, Tesco Bank, British Airways, Next, Samsung, Barclays, Waitrose, John Lewis and Vodafone.